87th Geneva International Motor Show87th Geneva International Motor Show

Special Exhibition

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Motor Racing is part of TAG Heuer’s DNA

This year, an exhibition will explore the secrets of its history as Official Timekeeper for all kinds of motor sports.
When Precision and the Avant-Garde become one!


TAG Heuer has been partner to the most amazing adventures in motor racing. 2017 is the year of the Autavia, as it sees the re-release of this iconic watch. In TAG Heuer history, the Autavia has always been an intimate part of the Swiss watchmaker's involvement in the world of motor sports.

In 1962, Heuer launched the Autavia collection, featuring chronographs with a rotary bezel, a complete innovation at this time. The name came from the counters on AUTomotive and AVIAtion instrument panels between 1933 and 1957. Famous drivers of the time enthusiastically adopted the Autavia: Jochen Rindt, Mario Andretti, Jo Siffert, Clay Regazzoni, Gilles Villeneuve, Graham Hill, to name but a few.

To illustrate this prestigious heritage, a Porsche 906, a replica of the one driven by Jochen Rindt in 1966, a Porsche 911R, the only one in the world to sport its unique design, and the RBR showcar will be on display on the stand.

A feast for the eyes, sure to appeal to lovers of elegant sports watches and fine automotive engineering alike!

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