Claire Ritchie-Tomkins is Founder and CEO of Sine Qua Non (SQN), a leading sports marketing agency specializing in creating and activating technology-enabled partnerships. With more than 30 years’ experience in the technology, sports, entertainment, and automotive sectors, Claire has a strong track record of developing innovative and impactful communications initiatives that deliver on her clients’ business objectives.
Over the course of her career, Claire has helped clients build visibility, reach new audiences, strengthen relationships and maximize revenue opportunities.
With experience in both agency and corporate settings, Claire has delivered programs for organizations as varied as Avaya, Bridgestone, Convergys, Cosworth, Ducati, Henley Royal Regatta, Hitachi, Lexar, Mahindra Racing, NetApp, Nortel, Panasonic, SanDisk, Tata Communications, Toyota Motorsport, Venturi Racing, Verisign, Wipro and Yale, among others. Notably, she has crafted memorable campaigns and established beneficial partnerships for clients at major motorsport series and events including Formula 1, Formula E, Goodwood Festival of Speed, Le Mans, MotoGP and the World Rally Championship, among others.
Claire has been a member of the European Sponsorship Association (ESA) since its inception in 2003 and SQN has been recognized as a finalist for more than half a dozen awards in the ESA Excellence Awards and Hollis/UK Sponsorship Awards.