All about Shift AUTOMOTIVE


All about Shift AUTOMOTIVE

The world of individual transportation is changing: manufacturers and suppliers must come to grips with more and more questions regarding the electrification of vehicles and connected mobility, driverless vehicles, packages of digital services or transportation services. To explore the challenges posed by the mobility disruption and celebrate ideas for the automotive future ahead, a new biannual convention, called Shift AUTOMOTIVE was created.

This automotive convention takes place twice a year in Geneva and Berlin, alongside the Geneva International Motor Show (GIMS) and International Consumer Electronics Fair (IFA).

For its next show taking place from 7-17 March 2019, the GIMS is planning a conference called "Shift AUTOMOTIVE - the Forum". 


Shift AUTOMOTIVE - the Forum

will take place on the 2nd Press day just before the public event starts (6 March 2019). In a series of keynotes, brief impulse talks and panels this forum will explore the impact of new technologies on the world of mobility and how they transform the way we think, live and drive.

Conference Partners

IFA Berlin

IFA is the most significant trade show for consumer and home electronics and took place from August 31 to September 5, 2018 at the Berlin Exhibition Center (ExpoCenter City). In addition, IFA Global Markets expands from 2-5 September at STATION Berlin, where buyers, OEMs and ODMs meet at Europe's largest sourcing show for the electronics sector.


Messe Berlin

Based on turnover and growth, Messe Berlin is one of the world's ten leading trade fair companies, developing and hosting hundreds of live events in Berlin and around the world. Its wide-ranging portfolio includes ITB, IFA, InnoTrans, FRUIT LOGISTICA and the International Green Week, as well as major conferences and iconic events such as the street celebrations (Fanmeile) at Brandenburg Gate.