Shift AUTOMOTIVE – What does the future of mobility look like?

18. 01. 19.

The Geneva International Motor Show (GIMS) and IFA Berlin, the world's leading trade fair for digital and networked solutions for IT, telecommunications, consumer electronics and home appliances, are jointly organising Shift AUTOMOTIVE, a series of events dedicated to the mobility of the future. This conference will address how new automotive technologies are changing the way we think, live and drive. The GIMS plans to continue this discussion with The Forum, a conference scheduled for 6 March 2019.


The Geneva edition of the biannual convention on the future of driving will take place in March 2019, following the first ever Shift AUTOMOTIVE held during IFA in Berlin in September 2018. New automotive technologies are rapidly and fundamentally changing our world. Such change is being spurred on by companies in the automotive, high-tech and consumer electronics industries.


Conference: Shift AUTOMOTIVE – The Forum

In a series of keynote speeches, introductory talks and panel debates, leaders from both industries will discuss the influence of new technologies on the automotive world at the GIMS on Wednesday 6 March 2019. The first confirmed speakers and panellists include:

      - Michael Halbherr, President of

      - Dimitri Konstantas, Director Information Science Institute, University of Geneva

      - Vitaly Ponomarev, CEO of Wayray

      - Sébastien Ruffino, Head of Business Development and Strategic
       Alliances Bestmile


The conference will be held in Showroom 6 on the second Press Day and will be geared towards both accredited journalists and a specialist B2B audience. The GIMS is organising the conference in partnership with IFA and Messe Berlin with the support of the International Telecommunication Union (ITU). Tickets for Shift AUTOMOTIVE – The Forum will be released in February. Visit for information about discussion topics, the speakers and themes.



Shift AUTOMOTIVE is a biannual convention organised by IFA, Messe Berlin, the GIMS and Palexpo. The first edition of Shift AUTOMOTIVE was held during IFA 2018 and encompassed talks and panel discussions with renowned speakers like Designworks of the BMW Group, Daimler, Porsche, Nokia, Mesosphere, Accelere and KPMG.


IFA Berlin

IFA is the world's leading trade fair for consumer electronics and home appliances. The 2019 event will run from 6 to 11 September at Messe Berlin (ExpoCenter City).


Dear media representatives, please find here the link to ask for an accreditation to the Geneva International Motor Show and the Shift AUTOMOTIVE Conference.